Brand & Marketing Strategy

for PBSA, Co-Living, and Hospitality

Investors and Operators

Sade Brand Studio works with real estate developers, investors, and operators on brand, marketing, and customer journey strategies that increase visibility, strengthen market positioning, and drive long-term value.
We work across student housing (PBSA), co-living, serviced apartments, microliving, and hospitality, helping brands translate business objectives into clear, scalable strategies and brand experience. We combine strategic clarity with cultural understanding.

Lisbon · Munich · Berlin

A minimalist yoga or meditation room with a beige yoga mat, blocks, and a calm, neutral color palette featuring wood, beige, and white tones.
Exterior view of a modern building with large glass windows, a beige stone wall, and a sign that reads 'HOME & CO Easy Living'.
Modern lobby with a reception desk labeled 'HOME & CO', a sitting area with a brown sofa, round coffee table, plants, and large windows with natural light.
Modern interior of a spacious lounge with beige and yellow sofas, decorative plants, black staircase, and contemporary chandelier lighting.
Woman smiling and playing table tennis in a modern, brightly lit room with plants and a neon sign that says 'FIZZ'.
Beachside restaurant view from inside, with tables and chairs, looking out to sandy beach with umbrellas and the ocean in the background.
Empty bar with illuminated spherical pendant lights hanging over a marble-topped counter, dark shelves with bottles and glasses behind the bar, and seating along the counter and in the darkened area.
Modern studio apartment with a bed, a small dining area near large windows, a desk with an office chair, and a kitchenette.
Beach with multiple thatched umbrellas, wooden seating, bean bags, and tables, facing the ocean under a partly cloudy sky.
Dimly lit bar area with bookshelves illuminated by warm backlighting, wooden furniture, and cushioned seating.
A green tiled bar counter with two drinks, a cocktail with an orange hue in a wine glass and a white beverage with ice in a short glass. A Munich travel guide booklet is on the counter. Two people are partially visible, one wearing a colorful jacket

What We Do

We work with real-estate developers, operators and hospitality brands to translate vision into strategy and strategy into experience. Our approach connects brand development, marketing strategy, and customer journey design to ensure every touchpoint supports your business objectives.

Core Services:

  • Brand Strategy & Positioning

  • Marketing Strategy & Go-to-Market Planning

  • Community, Experience & Customer Journey Design

  • Brand Implementation & Rollout Support

  • Concept & Product Definition — aligning vision, market, and operational strategy at early stages.

Every project starts with understanding your market and ends with a strategy built for measurable impact.

Discover all our services

Selected Projects

Exterior view of a modern retail store named HOME & CO with the slogan Easy Living, showcasing large glass windows and a sliding glass entrance door, with a sign featuring a white dotted triangle on a dark background.

Home & Co

Student Housing
Europe

Strategic brand and community concept for a next-generation vertical integrated real estate platform.
→ Built a clear and differentiated brand in the PBSA market.

Modern hotel reception area with a white and light wood front desk, decorative artwork, a dark teal curved sofa, and a tall lamp with three white globe lights, large windows on the left, and a ceiling with wooden slats.

Nido Living

PBSA Europe

Marketing coordination and customer journey optimization across European markets.
→ Strengthened brand consistency and digital performance across regions.

View of a modern white multi-story building with a black entrance featuring a red sign that says "The Fizz".

THE FIZZ

International Campus AG
PBSA Europe

Brand architecture and marketing strategy during expansion across multiple European cities.
→ Established a scalable, structured brand system.

View from inside a beachside restaurant or bar looking out towards beach with umbrellas, lounge chairs, and the ocean in the background.

Nuua Beach

Hospitality
Lisbon

Brand and marketing strategy for a beach restaurant connecting locals and travelers.
→ Developed a hospitality brand rooted in authenticity and community.

Empty bar with illuminated pendant lights, dark walls, and a marble countertop with barstools.

The FRONT Bar

Hospitality
Lisbon

Brand & marketing strategy for an exclusive bar concept and hidden speak easy bar at Praça das Flores, Lisbon.

View Portfolio

What Clients Say

  • Sabine supported us in sharpening our brand positioning and building a strategic framework that reflected both our values and our long-term ambitions in the student housing sector. Her deep understanding of modern branding, combined with a pragmatic and structured approach, helped us elevate Home & Co into a clearly differentiated and emotionally engaging brand.

    Enis Bayik - COO Home & Co.

  • Beyond strategy, Sabine also played a vital role in establishing the foundation for our community building efforts—translating abstract brand values into tangible formats that resonate with our target audience and drive long-term engagement. Her collaboration style is hands-on, reliable, and always focused on creating real value. I would highly recommend working with her to any organization seeking to build a meaningful brand and authentic community.

    Enis Bayik - COO Home & Co.

  • Working with Sabine feels like slipping on a glove - everything just fits! We’ve had so much fun and alignment collaborating on projects like the Front Bar and Amore al Dente. Sabine brings real passion to building a brand, but what stands out even more is how deeply she cares about helping it grow and succeed. Working together, I’ve learned so much — especially the importance of always staying connected to a brand’s core values. She’s the best. Truly.

    Geo Jipa - Architect

  • Working with Sabine has been a truly enriching experience for Home & Co. She brought clarity, strategic focus, and creative vision to our brand development process at a critical phase of our growth.

    Enis Bayik - COO Home & Co.

  • Working on the T[rave]l Guides with Sabine was like going on a trip: full of ideas, surprises, and perfectly planned stops. She brought the brilliant concept, I added design and a few caffeine-fueled late nights. The result? A book that makes you want to pack your bags and party hard!

    Chris Jegl - Art & Creative Director

Our Focus    

From concept definition to operational rollout.

We bridge the gap between real estate development and brand experience.
Our strategies support teams through each stage of a project — from early positioning and investor presentations to brand rollout and community engagement.

We work with:

  • PBSA & Student Housing Operators

  • Serviced Apartment & Microliving Concepts

  • Boutique & Lifestyle Hotels

  • Hospitality Brands

  • Real Estate Developers & Investment Groups

Our focus: to make your brand a measurable business asset — one that builds awareness, drives leasing, and increases asset value.
Across all sectors, our work translates complex development concepts into clear, competitive, and locally relevant brands.

Let’s talk about your brand and project.

Whether you’re developing a new concept or repositioning an existing brand, we help you build strategic clarity and market presence.

Let's talk!
Low angle view of modern building with curved design and a clear blue sky in the background.